Professional experience

• Collective and individual lessons for children and adults
• Customer retention
• International clients – requiring communication in English
• Work as self-employed status in France (management of my own accountancy, administration, etc.).

Personalized training for one client:

• Developing new training courses based on client requirements: SEO, Google Analytics, LinkedIn
• Conducting immersive, three-days long digital marketing training courses
• Maintaining attendance sheets and performing evaluations
• Client follow-up

Reporting to the director, I created and implemented online marketing strategies for different clients, mostly in tourism business (ski resorts, hotels, restaurants…). I drove many projects including the creation of websites with WordPress and full online marketing campaigns (SEA, SMO). I also have several Google certifications.

Key Responsibilities

• Market research on competitors (keywords, social media, ads) & drawing up marketing strategies
• Managing the Digital Marketing Strategy, which implies:

• Creation or redesign of websites with WordPress
• Increasing visibility of a company thanks to Search Engine Marketing (SEM)
• Optimising websites and digital properties (SEO, additional content)
• Creation, monitoring and reports on each campaign (performance, budget)
• Animation of Facebook, Twitter, Google+ & LinkedIn pages
• Delivering digital media analytics and activity reports with Google Analytics
• Professional training/Coaching for clients about Google Ads, WordPress interface & Social Media Management

• Updating of the commercial base with Microsoft Dynamics CRM
• Email Marketing Campaign
• Commercial prospection & follow-up call
• Customer appointment with a consultant

• Welcome & help customers made purchasing decisions by offering suggestions
• Provide an excellent shopping experience to the customers
• Unpacking and checking off of new stock deliveries
• Shelving
• Add anti-theft devices and labels on items