Skills

• Overview of the company’s online presence: website, social networks, backlinks, reviews
• Website usability analysis: site tree view, structure, usability
• Analysis of website performance and audience: statistics on Google Analytics, Google Search Console …
• Search Engine Optimization (SEO): targeted keywords, position of keywords on SERP.
• Search Media Optimization (SMO): posts, subscribers, loyalty …
• Benchmarking
• Recommendations

• Choice of domain name and host
• Graphic charter’s proposal with the client
• WordPress installation: blog, showcase site, e-commerce
• Good knowledge of the Divi theme
• Plugin installation (Yoast SEO, …)
• Tag installation (Google Analytics, Tag Manager, …)
• Content integration
• Responsive site, optimized for all media: computers, tablets & mobiles
• Maximizing conversions: forms, call to action …
• Training allowing clients to handle their websites.

Audience analysis and KPI tracking, following customer maps to optimize analysis
and reporting.

• Audience analysis and KPI with Google Analytics
• Using Google Tag Manager
• Optimizations
• Creation of custom reports
• Reporting to clients

-> Google Analytics certification valid until 30/05/2021.

Technical, content and backlink optimization to improve website position on SERPs.

• Content optimization of a website: choice of keywords, tags, backlinks, …
• Excellent knowledge of Yoast SEO plugin
• Keyword analysis via Google Search Console and Google Analytics
• Creation of a Google MyBusiness page

Conception, implementation and optimization of Google Ads campaigns.

Advertising strategy via Google Ads

Landing page creation
Campaign setup
Choice of keywords and / or locations
Daily monitoring of campaigns and budget
Optimization: key words to exclude, A/B tests, etc.
Reporting

-> Certifications: Basics, Search, Display, Video

SMO: Social networks

• Account creation
  
• Page management
  
• Monitoring + Curation
• Strategic intelligence and community management on social network services + advertising.

Advertising campaigns / Loyalty

• Proposals
• Setting up
• Monitoring + Optimization
• Reporting

> Facebook Ads, Twitter Ads, Linkedin Ads

Emailing campaigns with Mailchimp

• Creation
• Implentation
• Design
• Contact integration
• Tests
• Management and KPI analysis on Mailchimp.

I can manage multiple customers simultaneously and ensure regular reporting.

• Consultations by email or phone
• Reports
• Client appointments

I am able to create, manage and host personalized training sessions/workshops.
E.g. 

– Getting started with WordPress
– Social networks: Facebook, Twitter, Linkedin
– Google MyBusiness
– Curation tools like Scoop It
– Hootsuite platform to manage social networks